If you are a customer/interested party of the AUDI AG, this page will give you an overview of your rights in according with the General Data Protection Regulation (GDPR) and how you can exercise your data subject rights. You are a customer/interested party of the AUDI AG if you drive an Audi, are a customer or interested party of Audi genuine accessories, original parts or digital Audi services or if you receive a newsletter from the AUDI AG.

How do I submit a request?

To submit a request regarding the GDPR, please use the online GDPR-request from.

How does the identification and the legitimation work?

Once we have received your request, we will try to identify you in our systems. If you cannot be identified in our systems, you will receive a request for identification. Subsequently, you have four weeks time to complete the identification process though the POSTIDENT service by our partner Deutsche Post. If you have made a request relating to vehicle data, a legitimation is mandatory. For this purpose, you need to provide relevant documents, such as the vehicle identification number and proof of ownership when making a request.


How long does the enquiry take?

The processing period of a request can take up to one month, in exceptional cases longer - you will receive a response at the latest three months after receipt of your request.

How is the response given?

After your request has been processed, you will receive the response either digitally or by mail.

You have the right to obtain information about whether your personal data is being processed and receive access to the data that the AUDI AG has stored about you as a data subject.

Vehicle identification number

The vehicle identification number (VIN) is an internationally standardized, 17-digit serial number for the unique identification of any vehicle. You will find the number in the registration certificate part 1, as well as several times in the vehicle itself, usually in the engine compartment or the right half of the vehicle. Based on your VIN and ownership period we search for your personal data in the systems of the AUDI AG to provide you with the information according to the GDPR. We kindly ask you to only make inquiries, which refer to vehicles of the AUDI AG.

photo Source: Federal Republic of Germany, Federal Ministry of the Interior - Bundesdruckerei GmbH
The presented illustrations are modified versions. The source refers to the unedited original document.

You will find the VIN of your vehicle in your registration certificate part 1, section E.

Begin and end of vehicle ownership

The intended ownership period is the timeframe for which you can obtain information about your personal data linked to your VIN. For this ownership period, you must provide pursuant documentation.

Proof of ownership

You can upload up to five files. The AUDI AG will accept the following documents as valid documentation verifying the ownership period:

  • vehicle registration certificate - part 1 (vehicle registration document)
  • vehicle ownership certificate, issued by a licensing agency

Should both documents not be issued in your name, we will require you to submit a declaration of consent from the vehicle owner, named in the vehicle ownership certificate. The respective forms of consent can be found in the download-area.

You have the right to redact information on documents that are not required to verify your identity and/or vehicle ownership by the customer service of the AUDI AG. Please refer download-area to view the information sheet on redaction of unrequired data.

You have the right to obtain the rectification of inaccurate and incomplete personal data. This can be due to incorrect information in your master data. In most cases, no further proof is required for this rectification. If your name has changed, e.g. in case of a marriage, you will need to provide pursuant documentation.

You have the right, if the requirements specified in Art. 17 GDPR are met, to request the erasure of your personal data from the AUDI AG. Additionally, you may request erasure of your personal data, if we process data based on your consent and you withdraw your consent.

We recommend that you submit a request to exercise your right to erasure after you obtained access to your personal data. In this case, please contact us by sending the request to erasure and the request ID from the previous inquiry.

If you do not exercise your right to access in advance, please specify your request to erasure, the precise processing activity, stating your data (at least: first name, surname, address, date of birth).

You have the right to request the restriction of processing your personal data, if the requirements specified in Art. 18 GDPR are met. This is the case, if you dispute the correctness of your personal data. You may request the restriction of processing your personal data for the time period the AUDI AG is verifying your personal data.

If the processing is done based upon an outweighing interest, you have the right to object (on grounds relating to your particular situation) to the processing of your personal data at any time. An objection is permissible pursuant to Art. 21 GDPR if the processing is either carried out in the public interest or in the exercising of an official authority or in a justified interest of the AUDI AG or of a third party. In the case of an objection, we kindly ask you to inform us about your reasoning for objecting the data processing. Additionally, you have the right to object to the processing of personal data for direct marketing purposes at any time.

If you object to the processing of your personal data for direct marketing purposes, the AUDI AG will permanently store your contact data (name and address) in an internal marketing blacklist. If you have given the AUDI AG your consent for direct marketing purposes, this remains in effect until you exercise your right of restriction and withdraw your consent.

If the data is processed based on a consent or a fulfilment of a contractual agreement and the data is processed using an automated processing system, you have the right, pursuant to Art. 20 GDPR, to receive your personal data in a structured, commonly used and machine-readable format.

If the data processing is based on your consent, you have the right to withdraw your consent for future data processing at any time and free of charge.

You have the right to lodge a complaint to a data supervisory authority, if you consider the processing of your personal data illegitimate. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy. The address of the data protection supervisory authority responsible for the AUDI AG is:

Bavarian Data Protection Authority
Promenade 18
91522 Ansbach

Bavarian Data Protection Authority
Your contact: AUDI AG - GDPR-Team

Postal address:
AUDI AG
GDPR-Request
Mailbox 600108
14401 Potsdam